Overview
Chef De Cuisine is a fictional company that would hypothetically offer healthy meal prep service to busy families. The target audience included Gen X families that prioritized health and time but didn't always have the time or energy to cook for healthy meals for their families.
In order to promote this service, a 30 second commercial ad was developed with the added challenge of using entirely stock videos to tell a story to the viewer. Each video was carefully selected to help convey the message and emotion that the narrator was speaking to the viewer.
In order to cater it (no pun intended) to Chef De Cuisine's brand, edits were done to the video which included adding elements of green in the video, adding custom lower thirds graphics and using VFX to add the Chef De Cuisine logo in certain parts of the video and a Chef De Cuisine box during the kitchen scene.
In order to promote this service, a 30 second commercial ad was developed with the added challenge of using entirely stock videos to tell a story to the viewer. Each video was carefully selected to help convey the message and emotion that the narrator was speaking to the viewer.
In order to cater it (no pun intended) to Chef De Cuisine's brand, edits were done to the video which included adding elements of green in the video, adding custom lower thirds graphics and using VFX to add the Chef De Cuisine logo in certain parts of the video and a Chef De Cuisine box during the kitchen scene.
