Overview
FitNet is an app developed by Trainerize and meant to help users track their meals and workouts all in one app. To help promote this app, an explainer video was developed to highlight some of the main benefits this app had to offer.
The explainer video starts by immediately defining the target audience for this product which would be fitness enthusiasts. After defining the target audience, I chose to present the problems that the target audience would likely experience. After that, FitNet is then introduced as the solution to these problems along with the benefits that it has to offer.
As the sole designer for this explainer video, I was responsible for all deliverables and assets, including the art direction, motion graphics animations and script writing.
As the sole designer for this explainer video, I was responsible for all deliverables and assets, including the art direction, motion graphics animations and script writing.