Final Video
Overview
Kippy's Ice Cream is a Southern California based ice cream shop specializing in non-dairy ice cream.
To promote the brand, a 60 second motion graphics explainer video was developed with the intent of targeting local Southern Californians who would enjoy Kippy's non-dairy ice cream. The best solution for this short video was to visually create a story that quickly empathizes with the viewer.
To achieve that, the story begins with a female character listing three problems (lactose intolerance, eating healthier and going vegan) why she cannot enjoy regular ice cream. After the three problems are established, Kippy's is presented as the solution with three animated scenes that solve the three previously mentioned problems.
Finally, the story concludes with the female character shown in Kippy's ice cream shop and enjoying ice cream again. Colors, animations and music are also intended to reflect the fun, playful and cheerful brand that Kippy's represents.
To promote the brand, a 60 second motion graphics explainer video was developed with the intent of targeting local Southern Californians who would enjoy Kippy's non-dairy ice cream. The best solution for this short video was to visually create a story that quickly empathizes with the viewer.
To achieve that, the story begins with a female character listing three problems (lactose intolerance, eating healthier and going vegan) why she cannot enjoy regular ice cream. After the three problems are established, Kippy's is presented as the solution with three animated scenes that solve the three previously mentioned problems.
Finally, the story concludes with the female character shown in Kippy's ice cream shop and enjoying ice cream again. Colors, animations and music are also intended to reflect the fun, playful and cheerful brand that Kippy's represents.
