Overview
Flippin' Grill is a small streaming channel that focuses on delivering grilling related content to its viewers.
The challenge with most logo animations is ensuring that they tell a story while also not making them too long as you risk boring the viewer with a long drawn-out animation. With this logo animation, I was able to conceptualize a solution that would solve the presented challenges.
A story is presented by having a raw burger patty flip in the air and having it transition to a cooked appearance once the Flippin' Grill logomark is seared onto the patty. Then, it proceeds on the way down to the grill which then reveals the full logo.
The reasoning for opting for a 3D logo animation compared to a 2D logo animation is because it would not only be more dynamic but also more immersive. This is evident in the first half of the video as the quick 3D animation helps to hook the viewers attention.
The challenge with most logo animations is ensuring that they tell a story while also not making them too long as you risk boring the viewer with a long drawn-out animation. With this logo animation, I was able to conceptualize a solution that would solve the presented challenges.
A story is presented by having a raw burger patty flip in the air and having it transition to a cooked appearance once the Flippin' Grill logomark is seared onto the patty. Then, it proceeds on the way down to the grill which then reveals the full logo.
The reasoning for opting for a 3D logo animation compared to a 2D logo animation is because it would not only be more dynamic but also more immersive. This is evident in the first half of the video as the quick 3D animation helps to hook the viewers attention.
